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US woman's portal iVillage teams up with yahoo! Search Marketing

MUMBAI: US woman's portal iVillage which positions itself as internet for women has announced a distribution agreement with Yahoo! Search Marketing, formerly known as Overture Services. The agreement, which goes into effect on 1 September, 2005 brings Yahoo!'s suite of sponsored search, Content Match and Yahoo! Search products to iVillage's 15.5 million unique monthly visitors.

 

 

iVillage will replace its existing Web search listings with results generated by Yahoo! Search, enabling iVillage visitors to benefit from access to the billions of Web pages in the Yahoo! search index. The Web search results will be accompanied by relevant advertising served by Yahoo! Search Marketing, which will deliver highly targeted sponsored search results to users searching online as well contextually-relevant Content Match advertising across the iVillage Network.

 

 

iVillage will share in the revenue generated when visitors click on a Yahoo!-served listing. iVillage chairman and CEO Douglas W. McCormick said, "Search and contextual advertising are both very important growth areas on the Internet and of increasing importance to iVillage. We are pleased to partner with Yahoo! Search Marketing Solutions to provide our visitors with the relevant and current information they seek. We are in a great position to expand iVillage's brand equity as we look forward to working with partners, such as Yahoo!, to further customise our users' experience."

 

 

Yahoo! Search Marketing offers marketing services for companies doing business online. The group's products and tools help businesses connect with highly motivated customers. Sponsored search from Yahoo! Search Marketing lists targeted, text-based ads in search results. Content Match complements the Sponsored Search program by displaying contextually-relevant listings alongside articles, product reviews

and more.

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