Indian cricketers join hands with Unicef for AIDS orphans

MUMBAI: Joining hands in a unique partnership with Unicef, Indian cricketers participating in the Afro – Asia Cup matches in South Africa found a new cause to bat for - children orphaned and affected by HIV/AIDS.



At a function before the match at Kingsmead, Durban, Anil Kumble and Virender Sehwag met with a group of orphaned and vulnerable children. Former Indian cricketer and goodwill ambassador for Unicef India Ravi Shastri was also present at the occasion.



South Africa and India are two countries with the largest number of HIV cases. India currently has 5.1 million HIV positive people and South Africa 5.3 million.

"Every one needs a caring home and a loving family, more so the child orphaned or affected by HIV/AIDS. It is not in rigid institutions, but in compassionate homes that children will survive and thrive. The best gift to child whose parents have tested positive is to ensure that his or her parents continue to live," said Kumble.



Expressing concern over the spread of AIDS, he added, "Everyone has the power to prevent HIV. We can also prevent stigma and let orphaned and affected children live a normal life by batting, bowling and fielding like any other child."

Referring to the situation of orphaned and vulnerable children both in India and South Africa, Sehwag said, "Our compassion must be real. Compassion becomes real when we can ensure each of the affected children, their basic rights, food, health, education and above all medicines at a price that they can afford. He urged all people to unite in this endeavour. If nations and continents can come together as they did in this tournament, we individuals can come together for the love and protection all affected children."

The children tied the red friendship bands on the wrists of the players who reciprocated the gesture to pledge their support together for the cause of HIV/AIDS.

This latest Unicef initiative with cricketers comes in the wake of earlier programmes about Polio eradication and ‘Fair Play for Girls’ to promote girls' education.

Latest Reads
Lotus Make-up brings out women's inner shine

Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday.

MAM Marketing MAM
Radio City makes us experience Mumbai

Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground.

MAM Marketing MAM
MP Birla Chetak Cement's new TVC is truly Rajasthani

MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films.

MAM Marketing MAM
Hitachi's new automated service platform

Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The...

MAM Marketing Brands
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories