MAM

HLL to support relief cause; Lifebuoy for distribution to victims

MUMBAI: Lifebuoy, Hindustan Lever's (HLL) health soap brand has announced its support of a total of 1,50,256 soaps to UNICEF, People for Change (supported by Smriti Irani), Tata Institute for Social Sciences (TISS) and BehtarBharat.com for distribution, following the rains that caused devastation in Mumbai. Washing of hands with soap is a simple means to preventing diarrhea and is known to reduce the chances of contracting the disease by 47 per cent.

 

 

UNICEF has been in urgent need of soap and the 100000 units provided by Lifebuoy will be distributed through volunteers who, along with handing the soap, will communicate the importance of washing hands with soap and water. Similarly, TISS is distributing 5000 kits containing Lifebuoy soap and other essentials like toothpaste, washing powder sachets, cotton roll, chlorine drops bottle, antifungal powder and antiseptic cream.

People for Change, supported by Smriti Irani, will also be distributing the Lifebuoy soaps along with other necessities to areas affected by the rains. 1000 T-shirts communicating the core messages of washing hands with soap and boiling water for drinking have been given to volunteers of BehtarBarat.com, to be worn during the relief effort.

 

 

HLL VP ? skin care Ashok Venkatramani says, ?We are happy to provide support to the organizations and their effort to extend the necessary health facilities for the underprivileged and through this act we hope to make a positive contribution to the health of the community. The brand has also been educating people on the importance of hand wash with soap and water, and how this simple act can help reduce diarrhea by 47 per cent. This is yet another effort in this direction.?

 

 

Lifebuoy?s efforts in the area of health and hygiene, particularly towards the prevention of diarrhea include -

?Save the Children? campaign, 'Save the Children' campaign,

Lifebuoy Swasthya Chetna campaign, Lifeline Express (a four-bogie hospital on wheels) and Clean-your-city drive on World Health Day.

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