Yahoo! launches Beta publisher network for small web publishers

MUMBAI: Internet portal Yahoo! has announced that it is extending the Yahoo! Publisher Network in the US to small and medium-sized web sites. This will allow the broader section of the American publishing community to take advantage of Yahoo!'s relevant advertising products as well as quality content through an easy-to-use self-serve platform.



Initially available in the US through an invitation-only beta, the Yahoo! Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo! advertising products and receive fast, easy access to other syndicated Yahoo! content and products. Through the new platform, small- and medium-sized publishers will now have access to the same large advertising network, content and applications capabilities that Yahoo! uses while working with the world's biggest, brand-name publishers.



Yahoo! Partner Solutions group senior VP Bill Demas says, "Yahoo! has developed many highly successful relationships with web publishers around the world, and is building on those experiences to bring new revenue sources and compelling content to even more high quality sites. By helping the broader publishing community maximise the value of their sites, we aim to create an even more rewarding Internet experience for publishers, advertisers and users."

The first advertising product Yahoo! will be offering through the beta is its Content Match contextual listings. Content Match enables publishers to place Yahoo!'s contextually-relevant listings on their sites and receive a share of the revenue generated by them. Already proven on Yahoo!'s large distribution sites, Content Match can help small- and medium-sized publishers monetise site inventory and provide additional qualified leads to Yahoo! advertisers.

The Yahoo! Publisher Network self-serve beta will also provide access to other Yahoo! products that can enhance their visitor experience, such as Add to My Yahoo! and Y!Q Beta. The Add to My Yahoo! feature provides publishers of all sizes - from professional webmasters to independent bloggers - the opportunity to promote and distribute their content on Yahoo! via RSS, drive traffic back to their sites, and develop repeat daily relationships with their readers. The Y!Q Beta is a f contextual search product that can help webmasters increase the stickiness of their sites by providing visitors with convenient, related search results overlaid directly on their website.



Yahoo plans to offer additional features in the near future to enable publishers to enhance their visitor experience including Save to My Web and Web search. The Save to My Web feature enables readers to easily save and share pages from a publisher's site to My Web - Yahoo!'s personal search engine service - increasing return visits and improving loyalty. In addition, Yahoo is conducting tests to evaluate the advertising capabilities of Y!Q and RSS feeds.

To create an ongoing dialogue with its small- and medium-sized publishers, Yahoo has also built feedback channels and opinion surveys into its online Publisher Center that will provide members the opportunity to raise their questions, voice their ideas and express to Yahoo! the types of products and services that would be most helpful to them in the future.


Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories