Maxus wins GE Money and SBI Cards media businesses

MUMBAI: Group M's Maxus has won the SBI Cards and the combined GE Money (GE Money, GE Money Housing Finance, GE Countrywide, Maruti Countrywide) accounts.



Maxus won the account in a multi agency pitch involving incumbent MediaCom and five other agencies. The total size of the business is estimated to be Rs 250 million.

SBI Cards is a joint venture between GE Capital Services, one of the largest issuer of private label credit cards and State Bank of India, the largest bank in India.



SBI Cards leverages the brand equity, customer relationship and the unparalleled network of SBI and the technological processes and service capabilities of GE Capital to offer products that are value for money.

GE Money is one of the leading providers of financial services to consumers and retailers in India, offering a range of innovative financial products. It is a leader in a wide range of products including car finance, two wheeler finance, consumer durable finance, personal loans and home equity that are currently offered under the brand name GE Countrywide.



Maxus has been on a winning spree since last year. In 2004 they won nine out 11 businesses that they had pitched for. These included key businesses like Britannia, Titan, Disney, Essar Telecom among others.

In 2005 Maxus acquired Dabur’s oral brands (Meswak, Promise and Lal Dant Manjan), AMD, and Britannia NZ Foods. Some of Maxus' other key clients are Hero Honda, Hutch, Seagrams, VIP Industries, Ranbaxy etc.

Maxus Delhi general manager Debraj Tripathy says, "We are absolutely delighted to have both SBI Cards and GE Money as our clients and are looking forward to doing some exciting work on both the businesses."

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