Apple subsidiary FileMaker targets US ad agencies

MUMBAI: FileMaker, a subsidiary of Apple Computer in the US, has announced the availability of a resource web page for creative professionals within the advertising community at



The company states that for advertising agencies large and small, the challenge is the same: how to spend more time focussed on creative work for clients, instead of spinning wheels managing agency business processes. FileMaker Pro is a database software and is used by more than 100,000 creative and business professionals in the industry, including those with advertising giants JWT, Lowe, McCann Erickson, Ogilvy and Deutsch. Deutsch, for

example, has implemented a FileMaker Pro-based job charge tracking system that handles everything, from estimates to purchase orders.



Deutsch VP graphic services Bill fitzgwerald says, "FileMaker Pro is so powerful and easy to use that it's empowered our entire staff. By using FileMaker Pro, we can track real-time dollars spent on projects, deliver on estimate and accurately report department revenue."

To help advertising agencies understand and visualise the productive benefits of using FileMaker Pro, FileMaker offers the FileMaker Creative Pro Starter Kit for trial download at This Creative Pro Starter Kit includes several following solutions which enable creative, business, traffic and production professionals to discover

how FileMaker Pro 7 can be used to more effectively and efficiently manage client details, job status, digital assets, time sheets and project activities.



One solution which is ClientTracker, developed by iSolutions is a pre-programmed, ready-to-use client tracking database that provides storage retrieval and management of complete contact information, including multiple notes per client contact. ClientTracker can also track multiple projects for each client.

Praesto Jr., developed by Base Builders is a job and client tracking solution for creative professionals that want to track projects,tasks and clients simultaneously. Praesto includes three modules -- Projects, Tasks, Firms -- that allow users to tracks all aspects of multiple project and the assignment and progress monitoring of associated tasks.

FileMaker states that its product FileMaker Pro is used by millions of individuals and workgroups around the world to be more productive and efficient. Business, education and government customers rely on FileMaker to manage people, projects, images, assets and other information.

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