Interpublic names Nick Brien as Universal McCann CEO

MUMBAI: The Interpublic Group of Companies has hired Nick Brien as chief executive officer and president of Universal McCann.

Brien comes to Interpublic after a long career at Publicis Groupe's Leo Burnett and Starcom, where he played key roles in shaping and leading those companies' media, advertising and integrated marketing offerings.



Brien will be based in New York and will report to Interpublic's media operations chairman and CEO Mark Rosenthal.

Murray Dudgeon, who had taken on the CEO role at Universal McCann on an interim basis, will remain with the company in his role as chief operating officer.



"Nick Brien is more than just a top-tier international media executive. He brings a unique breadth of experience, having also led an ad agency and a multi-disciplinary marketing services firm. He's known as a passionate client partner who understands the big picture and the growing need to build brands with fully-integrated media solutions. His extensive experience in the media and marketing arena, as well as his strategic and operational skills, will be a major asset. He'll be an incredible partner for me and a great collaborator with John Dooner and the leadership of McCann Worldgroup," said Rosenthal.



"Nick is a terrific talent and a dynamic executive. He is absolutely the right person to lead Universal McCann forward as part of the next generation media offering Mark Rosenthal is creating. Plus with his unique background encompassing both media and marketing communications, he provides Universal McCann with the ideal complementary link to Worldgroup's full set of capabilities," said McCann Worldgroup chairman and CEO John Dooner.

Brien has more than two decades of experience in the industry. Since February of 2004, he served as CEO of Arc Worldwide, the main umbrella marketing services brand of Publicis Groupe. Arc Worldwide is the global combination of four entities: Arc Marketing, Frankel, iLeo and Semaphore Partners. Under Brien's leadership, Arc Worldwide won significant new business, as well as top creative recognition in major industry competitions.

Prior to his role at Arc, Brien was president of corporate business development for Starcom MediaVest Group (SMG). Before joining SMG, Brien was CEO of Leo Burnett London, where he expanded the agency's integrated marketing offerings and significantly raised creative standards. He first joined Leo Burnett London in 1992 as media director. He began his career at Grey London.

Latest Reads
Havas appoints Mediacom's Karl Wu as Greater China CEO

Havas Media Group has appointed media and marketing specialist, Karl Wu, as the CEO for Greater China. Based in Beijing, Wu will be responsible for Havas's brands -- Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group...

MAM Media and Advertising People
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories