MAM

Tata Safari Dicor to use Kartikeyan for on ground promotions

MUMBAI: 'Reclaim your life'! That is the tagline of Tata Safari Dicor, a Sports Utility Vehicle (SUV) in the premium range from the the Tata Motors stable.

 

In a major promotional drive, Tata will use the services of its brand ambassador and FI driver Narain Kartikeyan. He will travel to the different cities where launch events are taking place and also visit key dealership outlets. The company is fortunate in that he has some free time on his hands at present, having recently participated in the Hungarian Grand Prix.

At a launch event in Mumbai last night, Kartikeyan said, " I have a long standing association with Tata Motors. The Tata Safari brand is particularly close to my heart. This new car symbolises life in the fast lane and I am confident that consumers will have an enjoyable driving experience."

Though used for on ground promotions, Kartikeyan will not feature in any of the TVCs. "Some brands that get very closely involved with their brand ambassador run the risk of the focus shifting from the product to the personality. This is why we have decided not to use him in the TVCs," says a company executive.

In the past to create on ground awareness, Tata Motors has been involved with events like Golf tourneys. Around 15 Tata Safaris had also featured in the Asean Car Rally which covered 11 countries.

The print and outdoor campaigns for Tata Safari Dicor have kicked off. The television ads will break next week. The basic aim of the campaign, which is largely targetted at the metro market, will be to highlight the features of the car. Targetted at the working professional, the brand message is that the car enables users to get out there and reclaim lost ground, no matter how busy one is.

O&M is the creative agency for Tata Motors.The work highlights the fact that the new car has more power for its size, compared with the earlier products.

Speaking to Indiantelevision.com, a company official says that in order to create awareness among the affluent crowd test drives will be organised for dignitaries, corporates and well-heeled prominent individuals in society

The focus of the promotional campaign, though, will be on highlighting the features of the SUV. The new look Safari Dicor sports a chrome plated front grill, large 16-inch alloy wheel rims and stylish bumpers with integrated fog lamps and crystal clear lights. An aesthetically designed centre console, a new instrument panel, customised driver seat with height adjustment and lumbar support, leather upholstery, leather wrapped steering wheel and a stylish gear lever knob complement the interiors of the car.

The unique reverse guide system facilitates rear visibility while reversing the vehicle. The car offers a host of luxury and comfort features like the Blaunpunkt DVD/MP3 player with dual LCD screens and a mobile/laptop port for rear passengers. It also goes to great lengths to ensure convenience of the occupants through thoughtful features like a puddle lamp on the door, which

lights up the ground beneath the doors at night to help in avoiding puddles.

On the technology and safety front, the Safari DICOR comes with a host of technologically advanced safety features including Anti-submarine seats, Anti Lock Braking System (ABS) with Electronic Brake Force Distribution (EBD), 3-stage collapsible steering column, front airbags for both the driver and co-driver and demisters on the rear windscreen and side view mirrors. Strategically located crumple zones and side impact bars enhance protection during a collision.

Available in seven colours (Light Gold, Arizona Blue, Quartz Black, Arctic Silver, Passion Red, Arctic White and River Rock green), the

Safari Dicor is available through 131 dealerships across the country. With over 500 service outlets across 200 plus cities, Tata Motors claims to offer the second largest service network in the industry.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories