Mickey & Donald flaunt their Hindi in Toon Disney's new campaign

MUMBAI: Mickey and Donald are learning Hindi and how. Their exam begins from 1 September, which is when Toon Disney will be made available in the Hindi feed apart from the English, Tamil and Telugu feeds that it is currently available in.

Walt Disney Television International (India) has rolled out an extensive 360 degree marketing campaign announcing the same.


From outdoor, internet, radio to trade magazines; no medium has been left untapped. The campaign has been rolled out in 25 metros and mini metros across the country, which include - Mumbai, Delhi, Kolkatta, Ahmedabad, Baroda, Amritsar, Chandigarh and Ludhiana, to name a few.

"The Hindi speaking market in India is the biggest and cannot be ignored. We have rolled out a marketing campaign, which is simple and clutter breaking by using the iconic characters of Disney - Mickey Mouse and Donald Duck. The campaign drives homes the message in a unique and entertaining way," says Walt Disney Television International (India) marketing director Tushar Shah.

The campaign has been conceived by Contract Advertising, Disney's creative agency.

Mickey Mouse inflates have also been put up at Phoenix Mills in Mumbai. Apart from this, the company will also be distributing personalised Mickey mugs to the media fraternity with "M Se Mickey" written on one side in Hindi and with the person's name written on the other side, for eg: "P Se Pooja."

This activity will be undertaken on 1 - 2 September, wherein various professionals from the media, ad sales, distribution, advertising agencies, advertisers and cable industry will receive their personalised mugs.

Three radio spots have been created with the adorable Donald Duck trying his best to learn the new language. The radio spots have Donald reciting the Hindi alphabets and also encouraging Daisy Duck to do so. In his unique quacky voice, he seems at pains to learn the alien language but manages just fine in the end.

Speaking on the thought behind the campaign, Contract Advertising account director Ayesha Ghosh says, "The brief given to us was simple and Disney encouraged us to go creative on this one so that the campaign doesn't become just another blind spot. The idea was to attract attention and roll out a communication that works for the brand."

"All the outdoor ads have the popular characters learning Hindi, whereas the three radio spots have Donald in the lead role since his is the most identifiable voice among all the Disney characters," Ghosh adds.

The channels is also planning to roll out TVCs, which will be variations of the radio spots.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories