MAM

Outdoor industry bears brunt of rains

MUMBAI: The outdoor industry, an intrinsic element of Mumbai's skyline, has also suffered the consequences of the rains that battered the city this past week.

Hoardings faced the full wrath of the hard-hitting rains and gusty winds.

 

 

Some of the campaigns that were affected: HDFC, Indian Express, Zee TV's new show HouZee, Mukta Arts' new movie Iqbal (directed by Nagesh Kukunoor) and Hindustan Times.

Some hoardings were damaged by the strong winds, some tore and some came off. Mobile hoarding vans, on the other hand, had to stay put at the place they were parked at on 26 June for as many as four days.

 

 

An official from Bright Advertising said that since there was no transport, there was a delay in collection of the flex and hence a delay in putting up hoardings. "The Indian Express hoarding that we put up last week split open and has been spoilt. Also, we had a lot of difficulty in putting up a 40x40 hoarding of Zee TV's new show HouZee's at the Bandra flyover. We somehow managed to put it up, but it came loose and we had to put it up all over again. HDFC's hoardings in Andheri, Opera House and Santa Cruz were affected. Thankfully, the clients didn't put pressure on us as they knew the gravity of the situation last week."

Zenith Outdoor managing director Yash Gala said, "In South Mumbai we managed to change the on-going campaign of DNA during last week's rains. There were a few hoardings of Hindustan Times that we managed to change. But overall, we did not have any vacant sites as all our sites were booked in advance. The new campaign of Indian Express was launched. No major campaign was affected as such. We faced some problems in Bandra Linking Road and Mahim Causeway. We weren't working on Tuesday and Wednesday just like most others."

 

 

M'cons Advertising assistant consultant (outdoor) Mohammed Reza informed that three of their hoarding vans were damaged. "However, the damage was not too grave. We had to change the oil of our three vehicles, which cost not more than Rs. 6000 - Rs. 8000. There was no serious technical damage to our vehicles."

M'cons vans were repaired at the service center at Saki Naka (which was one of the worst affected areas). The water had affected the hydraulic system of the vans that prevented the lifting up of the displays. One van was stranded on the Bandra highway and the other two were near the airport.

The vehicles could not be moved for four days and the van drivers and other technicians had to work extra shifts.

The new HDFC campaign, which was supposed to be launched on 1 August was postponed by a day. "The client understood our problem and we have adequately compensated them because of the delay and also keeping in mind that we have to maintain a long term relationship with them," said Reza.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Jon_Flaxman-Sandeep_Dadlani.jpg?itok=YP3vGqgk
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Coolpad.jpg?itok=HRLBMQWZ
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/sachin%20billion%20dreams_0.jpg?itok=21Cdkhxs
ITW Playworx co has Sachin's Billion Dreams mandate, releasing today

MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar,...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/mxus.jpg?itok=LmENWAyo
'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Sandeep%20Dadlani%20and%20Mike%20Clayville.jpg?itok=SfrGBep_
IGS-powered Infosys Data Lake on Amazon Web launched

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Joy%20Mohanty.jpg?itok=HCeHJDo_
Volini gets a #PatOnTheBack from Lintas

MUMBAI: We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Susan%20Josi%20and%20Sangeeta%20Barde.jpg?itok=Cy_yR2Vn
Havas Health & You to broaden APAC offering with Sorento buy

MUMBAI: Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/asci.jpg?itok=7aeMmdUa
ASCI bags gold award for mobile app 'ASCIonline'

The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/icc.jpg?itok=ob5d-Vso
Maxus wins media mandate for ICC Champions & ICC Women’s World Cup

Marketing communications consultancy Maxus has won the media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017 to help marketers build profitable relationships between consumers and their brands.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories