MAM

Bright Advertising bags Western Railways' 300 hoardings contract

MUMBAI: Outdoor major Bright Advertising has bagged more than 80 per cent of the new Western Railways tender, comprising 300 hoardings in Mumbai.

 

 

Bright Advertising's Yogesh Lakhani confirmed the development to Indiantelevision.com, citing that the three-year contract will commence from 1 November 2005.

The agency has bagged the railways hoardings sites of Bandra railway over bridge (ROB), Borivali (circulating area), Borivali (entire group), Malad, Kandivali, Kandivali circulating area, Matunga Road to Bandra and Dahisar to Bhayander.

 

 

Kapole Advertising, on the other hand, has bagged the contract of the Western Railways hoardings in the areas of Khar, Vile Parle, Jogeshwari, Santacruz and Goregaon.

 

 

Western Railways official Sharat Chandrain, however, neither confirmed nor denied on the awarding of the tender. He, however, said that Bright Advertising had been the highest bidder.

Details of the monies involved could not be extracted from either Bright Advertising or the Western Railway department at the time of filing this report.

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