MAM

×

Mid Day conducts sampling exercise through dabbavalaas

MUMBAI: Mid Day has launched its new lifestyle section, Your Life, with sample copies being sent along with dabbas to office goers in South and Central Mumbai through the legendary Mumbai dabba service.

 

 

This is the first ever for a print media brand, with over 100,000 consumers have been targeted through this sampling exercise which will also take place in local trains, colleges, cinemas and multiplexes. In addition to extensive sampling, this section is also being promoted through outdoor, print, radio and cinema, states an official release.

 

 

Your Life is the new lifestyle section from Mid Day that covers food, shopping, health and fitness, fashion among a host of other issues in an all colour daily section.

 

 

Developed with inputs from research carried out over the last few months, this section appeals to the changing tastes and aspirations of the emergent middle class Mumbai consumers. Designed to function as a 'how to', 'what to' and 'where to' guide, Your Life is positioned as a better living guide for Mumbai.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Anngad-Mnchnda.jpg?itok=Uwf_Lb3r
Chimp&z Inc retains Playgard Condoms’ digital mandate

Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row. As per the announcement, Chimp&z Inc will not only be working on...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/seema_kadam.jpg?itok=VjHHBlBY
Los Angeles Tourism appoints first-ever regional director for India market

Mumbai: Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening its foothold in the India Market with the appointment of Ms. Seema Kadam as it’s first-ever Regional Director, India. In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1% year-over-year...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/popox.jpg?itok=qzwqWFmW
POPxo expands its fashion line by launching T-shirt collection

MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels....

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/celio.jpg?itok=0ia3ETEF
Celio, the apparel partner of the soon to be released movie, ‘Saaho’ gives you a chance to meet superstar Prabhas

Celio, the French menswear brand has been chosen to be the apparel partner for the movie ‘Saaho’ scheduled to release on 30th August 2019. Saaho is an Indian action thriller film written and directed by Sujeeth, and produced by UV Creations and T-Series. So for all the movie buffs out there, stand...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/asci.jpg?itok=Iy3Bh3IA
ASCI decisions binding on non-members too: Delhi district court

On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court’s order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/aviva-life-insurance.jpg?itok=J1ZiUBFb
Aviva India appoints Ali Onder Lulu as chief distribution officer

Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of chief distribution officer for the brand’s India business based out of the company’s Gurgaon HQ. In his role, Lulu will oversee the company’s multiple customer touchpoints through its varied distribution...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Divya_Karani-Salil_Shanker.jpg?itok=EkeZHhp7
dentsu X, Amnet launch India's first Programmatic In-Read Audio campaign for AMFI

dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has joined hands with the Group’s programmatic expert, Amnet, to launch India’s first ever In-Read Audio campaign for The Association of Mutual Funds in India (AMFI).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Haresh_Nayak-Keshav_Chandorkar.jpg?itok=kYWSeAxZ
Dentsu Aegis Network restructures rural marketing under Hyperspace

Dentsu Aegis Network recently announced the restructuring of its Rural Marketing under its shopper marketing agency, Hyperspace. This development has been introduced in the light of opening avenues for brands to create a shopper experience in the emerging markets.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Greenply.jpg?itok=sjwLnQ-k
Greenply Industries commemorates Indian Independence with #AsliAzadi campaign

Objective of the campaign: The objective of the campaign is to explain the new concept of Azadi, the significance of being free from all taboos in the society. To explain what Azadi really means in our age. To carry forward a thought that we have imbibed for good and a greater cause.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories