| Echoing the excitement of all the winners,
Rana said, "It is only through Thums Up that I have won this
bike. Seeing me here, I am sure many more will now actively participate
in this promotion to win the bike. I am going to continue participating
in anticipation of winning the Ninja Bike."
Thums Up unveiled this unique promotion to promote biking culture
in India. The innovatively designed Thums Up under-the-crown promotion
is in line with brand's core identity of being - macho, outgoing,
adventurous, and fearless. To win the Bajaj Pulsar Bike, the consumer
needed to cross his fingers and peel the crown liner of their Thums
Up bottle.
Besides winning 100 Bajaj Pulsar bikes, this promotion also gives
the consumer an opportunity to win many cool and exciting biking
gear prizes like biker jacket's, bags, sunglasses and waist-pouches.
Coca-Cola India has also lined up a series of marketing programs
for the promotion of The Thums Up Ninja Hunt that include activation
of key accounts, promotional activities in colleges and marketplaces
and an extensive road-show showcasing the cool machines covering
the country.
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