| IDSA revealed that the total turnover
of member companies stood at Rs.13.81 billion for the year 2004-05.
This meant a growth of around 30 per cent over last year’s revenues
of Rs.10.54 billion. Life Insurance contributed Rs.2.55 billion to
this growth and seems to be the prominent growth driver. IDSA forecasts
an exponential sales growth of about 10 times over the next 10 years.
IDSA estimates the turnover of non-IDSA companies as around Rs.10.64
billion.
The findings also revealed that the sales force of the direct selling
industry (both IDSA and non-IDSA) grew to about 1.3 million in India,
up from last year’s 1.2 million and that since 1995 around
3 million persons have tried their hand at direct selling. Almost
750,000 sales persons are currently active in the business, buying
or selling at least once in two months and 60% of this sales force
comprises of women. The number of products increased by 30 to 380
with 2100 variants in 2004.
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