Indiantelevision.com > Media, Advertising & Marketing Watch > Times hand N B Verma to join DNA as ad sales head

HOME \| Free Newsletters \| Email Story \| Print Story \| Comment on Story

Media, Advertising & Marketing Watch in association with

Times hand N B Verma to join DNA as ad sales head

By BIJOY A K Indiantelevision.com Team

(21 April 2005 5:00 pm)

MUMBAI: Daily News & Analysis (DNA), a newspaper to be launched from the Zee-Bhaskar combine, has roped in N B Verma as its ad sales head. Verma has been heading Times of India Mumbai's response department, region three, in his 23-year long stint with the Bennett, Coleman & Co.



Verma will be reporting to sales & marketing head Suresh Balakrishnan. Sources close to indiantelevison.com indicate that Verma will be putting his papers on 22 April. Then, he will serve a one-month notice period before joining Diligent Media, the Zee-Bhaskar joint venture which will launch the newspaper.



When contacted, Balakrishnan said a final decision hadn't been taken yet on the appointment. "We have given an offer, but haven't got any confirmation from Verma yet," he says. DNA is targeting a September launch and has already roped in veteran journalists Ayaz Memon, R Jagannathan and Vijay Kadu. Diligent Media has set up its office in Mumbai suburb Lower Parel's Kamala Mills Compound.



Currently, Bhaskar group is conducting a pre-launch survey, covering a staggering 11-lakh households in Mumbai and Thane. The survey will go on for two months. Simultaneously, the marketing campaign is also being unfolded phase by phase.

Go to Top
Click for here more MAM Stories

Also Read: Headlines \| CAS News \| MAM Stories \| Tube Talk \| Technology Update \| Perspectives

HOME \| Free Newsletters \| Email Story \| Print Story \| Comment on Story