MAM

Lipton's Bangalore International Marathon Run on May 15

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/09/llo.jpg?itok=kb_giCoo

MUMBAI: Sports event managers Crossover and I-Congo (Indian Confederation of NGOs) have roped in Hindustan Lever's Lipton, Dell, Titan, Ten Sports, Radio City Bangalore, the Karnataka Government, Karnataka Athletics Association (KAA) and Hotel Royal Orchid for the first ever International Marathon to be held in India’s Silicon and Garden City-Bangalore on 15 May.

 

 

The entire marathon would be held to promote philanthropy for social justice and social giving for one’s favorite cause through I-CONGO. I-Congo is a first of it kind national collective of over 155 credible, transparent and accountable NGOs working on social causes nationally like child rights and education, community welfare, environment, wildlife and animal rights including stray dogs, cancer patients, disability and various causes.

 

 

Encapsulating the highest standards of sportsmanship, grit and resilience, the event is geared up to see participation from Bangaloreans and several national and international marathon runners.

The entire Marathon covering 42.195 kms, the 21.1 kms semi-Marathon and the seven km Celebration Run would be the options available for the expected 30,000 plus participants to the event.

A registration fee is expected to garner around Rs 4.5 million at Rs 150 per person, while around 1000 NGOs are expected to bring in at least Rs 15000 each from sponsors to total Rs 15 million.

The complete event would cost around Rs 30 million. The prize money would be Rs 1 million this year, however Crossover head sale and marketing Darshan M is confident the success of the event would definitely call for a higher amount during the next edition of the race, which is likely to be an annual event.

 

 

Lipton is the presenting sponsor, Dell the associate sponsor, supported by the Government of Karnataka and the event will be held under the aegis of the KAA. Hotel Royal Orchid are the official hosts, Titan the official timers, and Ten Sports and Radio City Bangalore the official Media Partners.

Live reports will be broadcast on Radio City Bangalore and the event is likely to be telecast a week later on Ten Sports.

Lipton general manager P Krishnamurthy who has been a participant as a runner in the Marathons held elsewhere in India, said, "Lipton stands for natural vitality. A marathon also symbolises vitality, as demonstrated in the spirit, grit and resilience of a runner; it is therefore befitting that Lipton associate with the event. Today’s hectic lifestyle leaves little space for people to take time out for good things-to be with themselves/the outdoors/nature, to connect with the world around them. The marathon is a good opportunity to do this, and running in particular helps people feel good, look good and get more out of life, which in essence reflects the Unilever mission. Lipton is proud to bring the event to the city."

To make the event truly international, and to hold it as per global standards, Bob Braid, an international class rated measurer who also measures for events such as the Olympics would be inspecting and ratifying the race route as per international standards. Athletes from Kenya, Ethiopia, Bangladesh and Pakistan are likely to participate in the marathon, as are a number of celebrities from all walks of life.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories