Lipton's Bangalore International Marathon Run on May 15

MUMBAI: Sports event managers Crossover and I-Congo (Indian Confederation of NGOs) have roped in Hindustan Lever's Lipton, Dell, Titan, Ten Sports, Radio City Bangalore, the Karnataka Government, Karnataka Athletics Association (KAA) and Hotel Royal Orchid for the first ever International Marathon to be held in India’s Silicon and Garden City-Bangalore on 15 May.



The entire marathon would be held to promote philanthropy for social justice and social giving for one’s favorite cause through I-CONGO. I-Congo is a first of it kind national collective of over 155 credible, transparent and accountable NGOs working on social causes nationally like child rights and education, community welfare, environment, wildlife and animal rights including stray dogs, cancer patients, disability and various causes.



Encapsulating the highest standards of sportsmanship, grit and resilience, the event is geared up to see participation from Bangaloreans and several national and international marathon runners.

The entire Marathon covering 42.195 kms, the 21.1 kms semi-Marathon and the seven km Celebration Run would be the options available for the expected 30,000 plus participants to the event.

A registration fee is expected to garner around Rs 4.5 million at Rs 150 per person, while around 1000 NGOs are expected to bring in at least Rs 15000 each from sponsors to total Rs 15 million.

The complete event would cost around Rs 30 million. The prize money would be Rs 1 million this year, however Crossover head sale and marketing Darshan M is confident the success of the event would definitely call for a higher amount during the next edition of the race, which is likely to be an annual event.



Lipton is the presenting sponsor, Dell the associate sponsor, supported by the Government of Karnataka and the event will be held under the aegis of the KAA. Hotel Royal Orchid are the official hosts, Titan the official timers, and Ten Sports and Radio City Bangalore the official Media Partners.

Live reports will be broadcast on Radio City Bangalore and the event is likely to be telecast a week later on Ten Sports.

Lipton general manager P Krishnamurthy who has been a participant as a runner in the Marathons held elsewhere in India, said, "Lipton stands for natural vitality. A marathon also symbolises vitality, as demonstrated in the spirit, grit and resilience of a runner; it is therefore befitting that Lipton associate with the event. Today’s hectic lifestyle leaves little space for people to take time out for good things-to be with themselves/the outdoors/nature, to connect with the world around them. The marathon is a good opportunity to do this, and running in particular helps people feel good, look good and get more out of life, which in essence reflects the Unilever mission. Lipton is proud to bring the event to the city."

To make the event truly international, and to hold it as per global standards, Bob Braid, an international class rated measurer who also measures for events such as the Olympics would be inspecting and ratifying the race route as per international standards. Athletes from Kenya, Ethiopia, Bangladesh and Pakistan are likely to participate in the marathon, as are a number of celebrities from all walks of life.

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