Samsung launches online promotion campaign for Note PCs

MUMBAI: Samsung India has initiated an online marketing campaign for the promotion of its lifestyle-focussed 'X Series' of Note PCs. Launched on 11 April, this month-long viral marketing programme is being undertaken in association with leading websites and email-service providers – Yahoo, MSN and Rediff.



Based on the tie-up, MSN messenger bar and all Yahoo and Rediff email signatures will carry live Samsung Note PC banners that take them through a demo run and a contest.



The contest participants get a chance to win a Samsung Note PC. As part of this promotion, special newsletters are being sent to over two million Yahoo and Rediff subscribers, and pop-up ads have been placed on relevant high-profile websites that are frequented by target clientele. Another feature of the campaign is the Samsung Note PC screensaver that is being circulated in a big way and demonstrates the features and power of Samsung Note PCs.



"We are not only focusing on our Note PC dealers for the generation of sales enquiries, but also reaching out to our IT-savvy target consumers directly through this online campaign. We are also seeking to introduce the power and functionality of Samsung Note PCs to more consumers through this campaign," said Samsung India country product manager (Note PC) Ramanjeet Singh.

All Samsung note PCs are equipped with the latest technology that enables the users to put them to any task ranging from office productivity to Net surfing, to making his own home movies.

Latest Reads
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories