From Friday 6 May, the newly-designed World Service E-Network, promoting the BBC's international English language radio and online output, goes weekly. Subscriptions will be driven via puff-boxes on BBC's online site bbcworldservice.com/schedules, and supported by online and on-air advertising.

The BBC World Service E-Network offers subscribers the benefits of personalised content based on four key genres - World Affairs, Arts and Culture, Science and Sport - and is available in text or html formats. Subscribers will also receive links to live online listening, access to interactive debates and the chance to enter monthly prize draws.

BBC World Service has appointed the UK-based digital agency, Broadsystem, to handle the email delivery service and the micro-site creation. The marketing campaign for the re-launch is being handled in-house.

BBC World Service broadcasts programmes around the world in 43 languages and is available on radio and online. It has a global audience of 146 million listeners. It is available globally on short wave; on FM in 140 cities; and selected programmes are carried on around 2,000 FM and MW radio stations around the world. The BBC World Service claims that its websites receive around 280 million page impressions every month.

Broadsystem creates, manages and delivers customer and audience communication strategies. It is the UK's leading provider of outsourced marketing communications, providing data-driven customer contact services focussing on three main areas of expertise: customer relationship management, contact centre services, and media services.