'Tehelka' crosses 100,000 copies within a year of launch

MUMBAI: Tarun Tejpal's English newspaper has done a 'Tehelka' yet again. The paper, which was launched in January 2004 has crossed a record copies of 100,000 recently and the number is growing daily.

Out of 100,000 copies, around 17,000 are advance paid subscribers with one to 10 years subscription. Around 10,000 copies are sold through street sales (traffic signals in metros), around 3000 through the route of institutional sales - airlines, hotels, etc. Another 40,000 odd sell through residential line drop (like English dailies, direct to home and billed at the end of the month) while the remaining 30,000 are sold via news stand.



Tejpal's "people's paper" is committed to hard investigative, constructive and crusading journalism. It is passionate and it takes stands. It creates opinions and is not a passive vehicle of news.



Tehelka is positioned as a cross between a daily English newspaper and a weekly English news magazine. In terms of formatting, it is more like a newspaper where it follows a half broadsheet format, while in terms of content and frequency it is more like a weekly. The retail price per copy is Rs 10.

Close to 216 Indians have signed on as 'Founder Subscribers' of Tehelka, sending cheques of Rs 100,000 each. Many others have taken advance subscriptions of different denominations.



The total circulation is made up from the following four routes: advance paid subscriptions (20 per cent), institutional sales (5 per cent), newsstand sales (35 per cent) and residential linedrop (40 per cent).

The citywise dispersion is in terms of North, East, West, South is around 30 per cent +/- in North West and South while Kolkata accounts for around eight per cent. Through an in-house research survey, readership per copy is estimated at six numbers per copy, time spent per copy is about 2.5 hours spread over three to four sittings in a week.

Tehelka is also attempting to reach out to the people through the route of music wherein the biggest hit of recent years – Rabbi Shergill ('Bulla Ki Jaana Maen Kaun' fame) was discovered, promoted and launched by Tehelka.

Tehelka also held a press conference on 25 April at Taj Ambassador to felicitate Rabbi and hosted an exclusive private live show performance on 20 April.

While, Tehelka has emerged as India's fastest growing weekly (having grown from 0 to 100,000 in a year), its total circulation is slated to touch 150,000 numbers by September 2005.

The Tehelka website has also been pulling in its share of subscribers. The response from the advertising community has also been heartening with as many as 10 long term annual deals and at least a similar number of deals are in very advanced stages of discussions. Some of the advertisers on board are: TVS, Grasim, Reliance, Nokia, Maruti, Videocon, Pantaloon, China Airlines, General Motors, Sahara Pariwar, Bausch & Lomb, Aria Travel, Base Terminal, Eicher, BPL Mobile, Ansals, Garden, AFL,

ING Vysya, Airtel, Cricket Today, Indian Airlines, Raymonds, Toyota, Ford Enedeavor, South Asia Foundation, Hamdard, Lijjat Group, Seagate, Parx, Cry Foundation, Samsung, Hutch, TVs, Panasonic Base Terminal, Reliance, Delhi Government, LG, Samsung, Metlife, Hindustan Times, Business Standard, Amity, Coca Cola India and HP.

In line with its values of responsible living and good citizenship, Tehelka has also launched another initiative : Tehelka Social Responsibility Initiative – iPartner School Workshops which is an initiative being driven at 52 schools in Delhi. The initiative is co-supported and partnered by Coca-Cola India Limited.

Under the social responsibility initiative, Tehelka is also organizing corporate social responsibility training workshops at corporates such as Pepsi.

Latest Reads
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories