Indiantelevision.com > Media, Advertising & Marketing Watch > SBI Mutual Fund awards its Rs 200 million AOR to Media Direction

HOME \| Free Newsletters \| Email Story \| Print Story \| Comment on Story

Media, Advertising & Marketing Watch in association with

SBI Mutual Fund awards its Rs 200 million AOR to Media Direction

By SONALI KRISHNA Indiantelevision.com Team

(29 April 2005 2:50 pm)

MUMBAI: SBI Mutual Fund has awarded its Rs 200 million AOR to Media Direction. The account encompasses the print and television medium.



In a pitch involving four agencies, Media Direction clinched the account from Group M's Mediaedge:cia, which was the incumbent agency.



An official from SBI Mutual Fund confirmed the development to Indiantelevision.com.




Go to Top
Click for here more MAM Stories

Also Read: Headlines \| CAS News \| MAM Stories \| Tube Talk \| Technology Update \| Perspectives

HOME \| Free Newsletters \| Email Story \| Print Story \| Comment on Story