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Indiantelevision.com's Media, Advertising & Marketing Watch

MIPCOM 2004 focusses on mobile content market

Indiantelevision.com Team

(27 September 2004 2:00 pm)

MUMBAI: MIPCOM, the world's television and entertainment market in Autumn (Cannes, 4-8 October ) for the first time is opening avenues to the mobile entertainment industry and looking at strengthening the foundations of an emerging mobile content market.

In partnership with MediaPlay International, sponsored by Ericsson, a full day of conferences titled 'TV Goes Mobile @ MIPCOM', is scheduled on 6 October and will present three panels highlighting the emerging mobile content market and the growing connections between the mobile and television industries.

With over 1.3 billion subscribers in the world, mobile telephony has become a veritable information and an entertainment medium for people on the move. The success of mobile camera phones, ring-tones and games, are already registering impressive sales for mobile operators and content owners, and the sector is about to benefit from an additional boost in revenue from the development of mobile video informs the official release. Global research company, Strategy Analytics, estimates that the mobile video market will attain $ 4.7 billion by 2008, with over 150 million mobile video users.

Reed MIDEM Television division director Paul Johnson, said, "As organisers of the world's leading content markets we are in an excellent strategic position to contribute to the dynamic mobile entertainment industry. Many of our traditional clients such as News Corp, Warner Bros, Disney, Cartoon Network, Nickelodeon, MTV, RTL Group and ProSieben are already conducting lucrative business with major operators. Our aim is to create a dynamic business environment where the mobile industry can meet the leaders of the TV industry and enter global deal-making".

'TV Goes Mobile @ MIPCOM', will host three focused sessions which will explore new business opportunities that Mobile TV offers, the creative possibilities and the challenges in the production and distribution of mobile content.

Leading mobile operators and service providers including O2, Orange, Ericsson and Red Fig will share their early business experiences with attendees and mobile TV broadcasters Endemol, MTV, ProSiebenSat.1 and Keshet will showcase their latest initiatives on mobile content.

Also, mobile licensing opportunities and cross media formats for adolescents and children will be the topic of discussion during two sessions on Monday, 4 October. During the 'Cross Media Formats for Kids & Teens' conference, Nancy Bassett of DIC Entertainment will present a comprehensive case study on Trollz, a recent cross media format including both broadband and mobile elements. The second session, 'Licensing Opportunities to Mobile', will comprise speakers from Disney Internet Group, Cartoon Network and Alphanim to share their latest experiences and success in licensing.

The strong focus given to mobile at MIPCOM 2004 will be continued at MIPTV - MILIA 2005 next spring and will include a comprehensive programme introducing new innovative formats and conferences.

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