B4U ties up with Madame Tussauds to enhance it's latest attraction 'Bollywood for Beginners

MUMBAI: The unveiling of the B4U Networks' latest interactive attraction 'Bollywood for Beginners' will now be done in collaboration with Madame Tussauds, London with a new figure of Aishwarya Rai. The new live action experience will allow guests the chance to star in a scene from the eagerly anticipated Gurinder Chadha movie Bride & Prejudice.

"Madame Tussauds London are graciously delighted to be working with B4U Network on the launch of our new attraction Bollywood 4 Beginners starring the gorgeous new figure of Aishwarya Rai" gushed Madame Tussauds General Manager James Bradbury.

B4U, the Bollywood Television Network, has extended its Bollywood legacy and provided marketing resources to enhance the desired Bollywood ambience of this eagerly awaited interactive attraction with Aishwarya Rai.

The channel in this endeavour will host an extravaganza of Bollywood festivities to celebrate Madame Tussauds' latest Bollywood project. Visitors to Madame Tussauds, will receive Bollywood gifts for visiting the Bollywood 4 Beginners attraction, including an opportunity to win a Bollywood costume from the Oscar nominated movie Devdas, starring Aishwarya Rai.

An Aishwarya Rai look alike competition will mark the launch of B4U Movies forthcoming Bollywood makeover show, called Dooplicate.

B4U Network Sunil Rohra, CEO says, "B4U Network is very excited to be associated with this eagerly awaited Bollywood attraction of Aishwarya Rai. There are synergies for both organizations and we are delighted to support Madame Tussauds in celebrating Bollywood."

B4U's viewers will also enjoy the screening of the unveiling of the Aishwarya Rai wax figure and an exclusive behind-the-scenes feature on the Madame Tussauds Studios, where figures are made.

"We are also offering viewers the fabulous chance to win exclusive tickets to witness the unveiling of the Aishwarya Rai wax figure, at Madame Tussauds, London on Thursday 30th September 2004," added Rohra.

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