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Rediff.com targets youth with new home page

Indiantelevision.com Team

(23 September 2004 8:30 pm)

MUMBAI: Rediff.com India in an initiative to focus on younger audiences announced the launch of its new India home page which offers an increased width of content to reach out to users in India in the age group of 19 to 35 years.

In lieu with its new younger image, the Rediff.com India home page will now sport a different colour periodically reflecting a blend of freshness and youthfulness. Hosting several unique sections like 'Get Ahead', 'Rediff Radar', 'More From Rediff', 'Deals for you' and 'Entrepreneur's Zone' the web-site aims at providing more content upfront across several topics of interest like movies, sports, business and general news.

The release state that all of the above is being achieved without compromising its coverage on breaking news. The design also provides for a central position on the home page for its flagship email service Rediffmail 1GB along with Rediff Shopping
and SMS 7333 services.

Speaking on the occasion Rediff.com Chairman and CEO Ajit Balakrishan said, "All indicators point to a period of rapid growth of the Internet in India in the quarters ahead. This is being primarily led by greater usage of the medium by Indians of the age group of 19 to 35 years. Our new home age with added sections and content is the first in a series of innovations aimed to fulfill the needs of this young audience."

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