To enter the Dekho Roz Jeeto Roz contest, Pogo fans need to identify the prime number appearing during Prime Pogo block telecast everyday between 5 - 7:30 pm. The entries can be sent to Pogo in three ways - via special telephone numbers that will be displayed on-air, by sending an SMS with the text Pogo to 8888 or by logging on to Pogo's website, http://www.pogo.tv/.

According to the release, a new prime number will appear every day and viewers can send in multiple entries. The Dekho Roz Jeeto Roz contest ends on 14 October.

To promote the Dekho Roz Jeeto Roz contest, Pogo has created an integrated marketing campaign that includes extensive outdoor media such as hoardings, school buses, print advertising and web-based promotions. In addition, a six-city school contact programme will be undertaken to reach out to children, adds the release.