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Sports Marketing Surveys opens office in Singapore

Indiantelevision.com Team

(17 September 2004 4:30 pm)

MUMBAI: International sports market research firm, Sports Marketing Surveys has expanded its presence into South East Asia by opening an office in Singapore.

Complementing offices in Japan and Korea, Sports Marketing Surveys SE Asia reinforces Sports Marketing Surveys’ Asian network and will be managed by the former regional marketing manager of the Asian PGA Tour, Ben Heyhoe-Flint.

Flint also runs his own sponsorship consultancy – Podium out of Singapore. It works with blue-chip brands to guide them through investment in all forms of sponsorship.

Flint said, "Asia is the new playground for sponsored sport and entertainment activities. Associated brands are growing more streetwise to the measurement of returns on their investments. Having been a client of Sports Marketing Surveys, I know they are well equipped to meet this demand for research and I look forward to driving the company forward in SE Asia."

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