The promotion kicked off at the start of the 2004 NFL season showcasing the Motorola DCT6412 digital cable set-top with dual-tuner DVR functionality.

Featuring pro-Bowl running back Priest Holmes, the campaign will demonstrate to football fans the satisfaction of having complete control over their TV viewing and the all-encompassing experience of watching football games in HD. In addition to halting the game for snack breaks, football fans will be able to review and replay any live on-field action, allowing them to act as coach, sports announcer, or referee, all without leaving their couch.

Motorola's digital set-top platform enables operators to deliver HD services to subscribers. The Motorola DCT6412 high-definition dual-tuner digital video recorder gives consumers control over their home entertainment experience, by enabling popular "trick-play" features such as pause and rewind of "live" television.

The set-top records both SD and HD broadcasts, while the dual-tuner feature lets consumers watch one programme while recording another, or record two programs at the same time.