Procam signs up Mandira for newspaper column

MUMBAI: With one of the biggest cricket events of the year the Champions Trophy scheduled to kick off on Friday 10 September in England, newspapers will be full of experts writing about the game.

In India, the event will air on Max. Mandira Bedi who is an integral part of Max's Extraa Innings wrap around programming will now turn her skills to writing.

She has been signed up by Procam International for a series of articles that will appear in The Times Of india supplements starting 10 September. The articles will appear under the title Flashback from London.

Bedi will give readers not just a perspective of the game but also her experiences in London. She will be penning down her experience of the tournament, both on and off the field---- the city, its people, the scandals (if any!)

She will kick off her latest assignment by writing about the ICC Cricket Awards and the atmosphere around it. This will be held on 7 September.

Founded in 1988, Procam International is involved with conceptualising, marketing, organising and promoting sports events. The recent ones include the Mumbai International Marathon, Mr. Universe and Indian Rugby.

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