| Hungama.com CEO Neeraj Roy will moderate session four
- 'Have your cake and eat it too ? - Branding versus direct response?',
where eminent speakers from marketing, media and creative will discuss
/ debate the big questions that are confronting interactive marketing
professionals. Speakers will include Marico Industries marketing head
Saugata Gupta, ICICI Bank head of NRI business P Gopakumar, Starcom
MD Ravi Kiran, Lodestar executive director Shashi Sinha, Mediaturf
Worldwide national creative director Raja Ray and Real Media UK Technology
Solutions director Murly Tiwari. The panel will debate about how much
should one invest on interactive advertising, branding versus direct
response, online versus offline, how marketers should leverage multiple
media channels to break through to today's busy consumer as consumer
attention is the ultimate currency and more.
Session five, on the other hand, will address the issue of where
India stands vis-a-vis other markets? GroupM South Asia chairman
Andre Nair will talk about the residential mass market as well as
enterprise end users of all sizes are driving the communications
industry into the future.
Intel India marketing director Jayant Murty will speak on 'Beyond
Computing - an Intel Perspective', where he will talk about what
the consumer can expect in the next 18 months. Mediaturf CEO and
IAO chairman V Ramani will moderate the session on 'Box Office Or
Flop? - How to Measure the ROI of Online Advertising'. The panel
for this session will comprise Citibank VP and Head (Internet, Mobile
and e-Commerce) Sriram Jagannathan, Thomas Cook India Ltd CEO and
MD Ashwini Kakkarv, IRCTC Group GM - IT services Amitabh Pandey,
Ramesh Kannan, International Product Director, DoubleClick Grey
Interactive Sudhir Nair and Baazee.com CEO Avnish Bajaj.
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