Beckham to dribble it
with Scooby Doo in Adidas ad
Indiantelevision.com
Team
(1September 2004 12:00
pm)
MUMBAI: According to reports appeared in the European
media, sportswear giant Adidas' latest ad campaign starring soccer
star David Beckham and cartoon dog detective Scooby Doo will be launched
throughout Europe on cable and satellite television on 1 October.
The cartoon film has Beckham donning the role of a
supernatural character. Later in the ad, Scooby Doo and his human
allies unmask him.
Beckham,
who did his own voice-over for the film has been quoted in media reports
as saying, "I liked the idea that I would feature in a legendary
cartoon that my kids watch. Scooby-Doo has a massive following around
the world."
Adidas
had signed a lucrative contract with Beckham and the campaign is
part of the contract. Adidas has also launched its "Impossible
is Nothing" campaign in India recently. The sportswear has
roped in, besides Sachin Tendulkar, cricketers Virendra Sehwag,
Ashish Nehra and Zaheer Khan as brand ambassadors.
Beckham,
who did his own voice-over for the film has been quoted in media reports
as saying, "I liked the idea that I would feature in a legendary
cartoon that my kids watch. Scooby-Doo has a massive following around
the world."
Adidas
had signed a lucrative contract with Beckham and the campaign is
part of the contract. Adidas has also launched its "Impossible
is Nothing" campaign in India recently. The sportswear has
roped in, besides Sachin Tendulkar, cricketers Virendra Sehwag,
Ashish Nehra and Zaheer Khan as brand ambassadors.