Benetton boosts online presence

MUMBAI: Fashion clothes manufacturer Benetton has announced major plans online. It has launched two new sites to better fulfil the needs and demands of consumers, the media, investors, shareholders and students all over the world.

benetton.com has been designed to give even more space to the United Colors of Benetton collections. There is a well-designed graphic interface, easy to read and highly coloured, in line with the Group's image.

Meanwhile benettongroup.com gives visitors a detailed description of the Benetton world, from financial information to the creative projects of Fabrica, with pictures and updated news.

The menu of benetton.com contains the 2004 autumn/winter collections for men, women and children, Undercolors and lifestyle, both illustrated by pictures of the "street people" who animate the latest advertising campaign by the photographer David Sims, and the images of the latest shows.

 

Each product area allows quick and simple access for all visitors to pictures of garments, accessories, footwear and products under licence. In the womenswear and menswear collections special focus is given to the vintage knitwear line which takes its inspiration from past United Colours of Benetton models.

A store locator guides consumers in their search for their nearest outlet, one of the 5,000 stores present in 120 countries.

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