Mumbai kids to accompany captains as 'Toss Ka Boss' at ICC Champions Trophy

MUMBAI: Beverage major Pepsi, which launched the 'Toss kA Boss' contest for the upcoming ICC Champions Trophy some time back, has announced the winners for the same. Two Mumbai residents, six-year-old Afridi Adam Sayed and 14 year old Aamir Mozawala are Pepsi's 'Toss kA Boss' and will accompany the two captains on the field for the toss in two matches in the tournament.



As one of the main global partners of the ICC Champions Trophy, Pepsi initiated the 'Toss kA Boss' consumer promotion that will continue up to the ICC Champions Trophy.



Aamir, who is a student of Holy Name High School in the city, said "I just can't believe it. I have been a cricket fan all my life, and grew up idolising my cricket heroes. I never thought I will ever get an opportunity to walk to the centre of the field with two international cricket captains for the toss, that too in such a mega event as the ICC Champions Trophy. I can't thank Pepsi enough for the opportunity."



The Top 15 winners of Pepsi's 'Toss kA Boss' consumer initiative will live their dream and accompany team captains to the pitch for the toss during the matches. Another 50 winners will get an all expense paid trip to watch a Champions Trophy match and one million other winners will be given miniature 'collector's item' like cricket bats signed by players of the eight countries participating in the tournament.

PepsiCo India Holdings Pvt. Ltd. chairman Rajeev Bakshi said, "Brand Pepsi enjoys dominant salience with cricket in the country thanks to its decade-long, innovative association with the game. We are looking forward to another huge opportunity to engage with our consumers during the ICC Champions Trophy. Our return on investment in the game is unprecedented because we have been able to combine the huge media opportunities of the game in terms of viewership as well as engage the consumer through unique promotions. Pepsi's 'Toss kA Boss' adds scale to cricketing excitement and provides Pepsi fans an opportunity to be at the center of an international cricketing event."

This consumer initiative is being supported by an innovative, high visibility multi-media communications package including TV campaigns, radio spots, on ground activities and Point of Sale merchandise. A special 'Toss kA Boss' school contact programme will take the excitement to 425 schools across 14 cities including Delhi, Chandigarh, Ludhiana, Amritsar, Jalandar, Agra, Jaipur, Dehradun, Lucknow, Kanpur, Mumbai and Pune. As part of the programme, six-overs-a-side cricket matches will be played between different teams in each school and the winners will get attractive prizes.

The 'Toss kA Boss', television campaign, which is slated for release is true to the irreverent spirit of brand Pepsi.

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