Indian Oil and JK Tyre present customer loyalty programme

MUMBAI: Indian Oil Corporation and JK Tyre have joined hands for delivering value-added services to the loyal customer base of the two companies. Indian Oil chairman M. S. Ramachandran and JK Industries Ltd vice chairman and MD Raghupati Singhania have signed a Memorandum of Understanding (MOU) to mark the formal launch of the joint customer loyalty programme.



Indian Oil's unique customer loyalty programme has two card-based offerings, namely XTRA POWER and XTRA REWARDS, for its retail customers. The XTRA POWER Fleet Card programme offers complete logistical solution for the fleet owners. A smart card based loyalty programme, it offers convenience of cashless transactions, free personal accident insurance for the fleet owners and the vehicle crew, in addition to the reward points linked to the fuel purchases.

The programme also offers free of cost basic tracking and option real time tracking at highly subsidized cost. With the signing of the MOU, the XTRAPOWER customers will earn reward points every time they purchase JK tyres, tubes and flaps, which they can redeem for fuel, gifts and other value-added services. Services like repair, re-treading, alignment, balancing, etc. at JK Truck radial service centers located across the golden quadrilateral and key trucking centers across the country will be made available to these customers at a special price, informs an official release.



Commenting on the alliance, Ramachandran of Indian Oil said, "This strategic alliance with JK would benefit the large customer base of Indian Oil in the highway and urban markets. Through this business association, Indian Oil will be able to expand its service offerings to its customers, thereby further enhancing customer loyalty."



Singhania of JK Tyre said, "In order to fulfill its commitment to commercial vehicle owners, JK Tyre had launched the unique Fleet Management Programme in India around 8 months back, which has been a resounding success ever since. Carrying this commitment, we have tied up with Indian Oil, and through this programme we aim to provide added benefits to our loyal customers, thereby further consolidating the relationship."

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories