's MAM Stories Archives - 2004
MAM Stories in the month of October
* Infosys bags 'Businessworld Awards' top honours
* Rasna launches Kesar Badam flavoured product
( 30 October 2004)
* Leo Burnett riding high on three new account wins
* SifyMall brings in Diwali with new shopping bonanza
( 29 October 2004)
* Marantz & Boston launch home ent. products in India
* Animal Planet increases brand awareness in Mumbai
* Maruti, Toyota top customer satisfaction rankings
* Brand Pepsi lures consumers with 'Bahut bada Pepsi'
* Pepsi cricket campaign wins intl. Globes Award
* Candico spreads wings in Africa, Saarc & Gulf mrkts
* Lowe steals Bajaj CT 100 from Leo Burnett
* Beri-Essel closures unveils new marketing initiative
( 28 October 2004)
* LINOpinion on an account bagging spree
* Franchise India 2004 Awards announced
* O&M launches B2B practice - Ogilvy Business Network
* Sony surrounds its 'Idol' with marketing blitzkrieg
* ESS dominates inaugural Casbaa ad awards
( 27 October 2004)
* Equus re-awarded Animax creative duties
* Fame Adlabs announces 'Veer-Zaara' contest
* WorldSpace Lounge launched in Chennai
* Perfetti rolls out innovative mkting for Happydent
* 'Scooby-Doo' grabs place in the Guinness Book
( 26 October 2004)
* 'Antidote to melodrama' StarOne's adv. pitch
* Egmont launches 'Tintin & Alph-Art'
* Etc to launch contest for SMS-based show
* Disney owns top three character franchises
( 25 October 2004)
* World media perceive India as a self sufficient mkt
* CNN's US election contest offers a trip to Hong Kong
* Males, young people are highest ad avoiders
( 23 October 2004)
* BBC signs 8 sponsorship agreements in India
( 21 October 2004)
* Indian Oil and JK Tyre present customer loyalty prog
* Edelman and India's R&PMC form joint venture
* Pepsi launches nutrition beverage Gatorade
* Jackie 'Chan' do it for Bajaj Discover's ad
* Mudra bags gold in 'Creativity 34' for ItchGuard
* NDTV ties up with Idea for live news on mobiles
* Sony India unveils QRIO at Digital Vision 2004
* NZ PM lays stress on country's filmmaking locales
* HBO, Suzuki tie up for 'Ocean's Eleven' contest
( 20 October 2004)
* Tata's new TVC to commemorate group's core values
* Nomarks earmarks Rs 35 million for new campaign
* Reebok Intl. appoints Kaigler as senior VP, CCO
* O&M rides on Hutch's success at the Effies
( 19 October 2004)
* Cartoon Network changes advertising pack
* Smirnoff Twist brings comedy 'Flavors' to India
* IndianOil launches 'Platinum Circle'
* TBZ announces 'Kismat Chamkao Everyday' offer
* mOne, AMT team up for shortcode platform
( 18 October 2004)
* Internet & Online Assoc. strengthens membership
( 16 October 2004)
* Titan appoints Aamir Khan as its brand ambassador
* Motorola launches trendy new phone - Moto Razr V3
* ETV announces Mahaneta, Yuvaneta winners
* Disney, NBA to promote reading in China
( 15 October 2004)
* Epson launches new range of Inkjet printers
* Unique alcoholic beverage Jaguar launched in B'lore
* Intl. franchise show Franchise India returns to India
* Accountability works for Group M's Dialect
( 14 October 2004)
* Sony, [V] China team for anti-piracy concert
( 13 October 2004)
* Allied Domecq's next golf inside the office
* Star SMS activity garners 6.7 million text messages
* SET ties in 6 associate sponsors for 'Indian Idol'
* World Phone Internet Serv. launches net call service
( 12 October 2004)
* Net ad rev to grow faster than other media: report
* AOL's new brand campaign in the US
* Animal Planet's promotional activity in Mumbai
* Sunil Alagh takes over as AIMA president
* Email mkting in US profitable despite spam: study
* Eveready presents Bachchan with 'big' birthday card
* ISA to focus on issues affecting advertisers
* Yahoo! India to present the Effie Awards
(11 October 2004)
* Rexona aim consumer link with hot air balloon event
(9 October 2004)
* Nokia launches contact centre in India
* Maxus, Contract win Disney media, creative a/c
* 8,000 kids joined in for Nick's Worldwide day of play
* Chelsea appoints Connexus Precision for research
* Pantene launches new hair care product
(8 October 2004)
* Sony, Colgate 'Spread A Smile' this month
* CF Moses elevated as ad sales head for India TV
* Tata Indicom launches VoData cards
* BSNL awards over 200 million euro contract to Nokia
(7 October 2004)
* MTV Japan's mobile show laced with ads
* Arsenal's biggest sponsorship deal in English football
* TBWAIndia bags Bajaj Allianz Life Insurance a/c
* Urban rural consumer behaviour similar: Seminar
(6 October 2004)
* Prasar Bharati looking at Rs 1 billion+ in advertising
* FICCI's Rural Marketing Summit kicks off in Mumbai
* Sony enters Ind B2B mkt with new range
* Buoyant yr ahead for luxury items and tech - Synovate Pax findings
* Disney (India) appoints Reddy as ad sales director
* Hong Kong receives two million plus visitors in Aug
(5 October 2004)
* Size matters as 'Zoom' plays outdoor game
* Fiat launches customer-centric service programme
* Atas seminar focusses on TV publicity campaigns
* Brand building as important as achieving volumes through pricing
* Marketing to Venus… not so tough after all
* Is television the ultimate supreme power when it comes to building brands?
* Internet guarantees ROI in the media mix
* Seamless connectivity - the order of the day: Murty
* Andre Nair optimistic on the growth of Indian online industry
* Creativity the key while advertising on the Internet
(4 October 2004)
* Nutech Digital enters DVD deal with Macy Gray
* S1 in 4 upper crust adolescents 'doing it': survey
* M Tiwari on 'whether ad serving=to web analytics'
* Me no Mouse Potato… me Mouse Voyager: Desai
* Internet ad spend will overtake TV ad spend: Kannan
* IOA upbeat on Indian online market scenario
* Are agencies delivering value to a brand?
* 'Moving the masses' and strategizing for newer TG's
* The 'Divya Bhaskar' success formula
* Integrate back and front end to ensure brand and volume success
(2 October 2004)
* Five P's go a long way towards making great brands
* Emotional core is important in building brands
* India Brand Summit kicks off; DAKS Awards announced
(1 October 2004)


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