Bhandari adds, "We will be using the opportunity provided by the School contact programme to introduce the kids to Animax and also to some key shows under the time band called 'Fun Fun Time', which is scheduled on the channel between 3.00 pm to 7.00 pm."

After five weeks, the top two schools from three metros with the most entries will win a visit by Irfan. He will address the entire school assembly and give a brief motivational talk followed by photo-taking and autograph-taking sessions.

"We think it is a good time to get in touch with our viewers and interact with them and also provide them with an opportunity to meet with their cricketing idol Irfan Pathan," says Bhandari.

"We are in talks with various advertisers, however the school contact programme is an exclusive Animax marketing and brand building initiative," concludes Bhandari.

Six winning schools will received a personally autographed cricket bat from Irfan along with Animax goodies and additional to the goodies holds sponsor prizes.

The channel will indulge in off-air activities which includes, notice board donated to school and Animax presentation to each classroom. While the on-air promotion holds true to promoting on Animax, and across the platform of AXN and SET and SET MAX.

Animax will also be involved in promoting and supporting the arts amongst India’s youth with respect to the growing animation industry. The channel will invite all the 500 schools. The school will nominate two of their best students to participate in a half-a- ay anime drawing workshop conducted by a leading animator. The workshop will be conducted during year-end holiday season. The channel will offer a certificate to all the participants at the workshop.