Animax's first on-ground initiative kicks off from 29 November

MUMBAI: The Japanese Anime channel Animax will kick off an on-ground school contact initiative from 29 November touching 100 schools in five metros. The contest will span over five weeks closing on 31 December. The Animax brand ambassador Irfan Pathan's youthful image will be marketed to connect with kids, youth, trade and advertisers.



Quizzed on idea behind the whole initiative, Rohit Bhandari explains "We decided now, that our viewers have sampled the programming and have started identifying with the shows and characters."



Elaborating further on the campaign, 'Get Irfan to School Contest' will feature Irfan Pathan. The campaign will target the core audience 7-14 year old. Through the promotion top 100 schools; 5 lakh kids approximately in five metros that is Mumbai, Delhi, Bangalore, Kolkata and Hyderbad will be aimed.



Through the contest, the top two schools that send in the most entries will get an opportunity to meet Irfan. The mechanics of the contest works on the lines of answering questions that will air on the channel. Well, one can send in as many entries as you like every week, as different questions would be quizzed every week. But, here's a hitch contest only open to students studying in the five metros.

Bhandari adds, "We will be using the opportunity provided by the School contact programme to introduce the kids to Animax and also to some key shows under the time band called 'Fun Fun Time', which is scheduled on the channel between 3.00 pm to 7.00 pm."

After five weeks, the top two schools from three metros with the most entries will win a visit by Irfan. He will address the entire school assembly and give a brief motivational talk followed by photo-taking and autograph-taking sessions.

"We think it is a good time to get in touch with our viewers and interact with them and also provide them with an opportunity to meet with their cricketing idol Irfan Pathan," says Bhandari.

"We are in talks with various advertisers, however the school contact programme is an exclusive Animax marketing and brand building initiative," concludes Bhandari.

Six winning schools will received a personally autographed cricket bat from Irfan along with Animax goodies and additional to the goodies holds sponsor prizes.

The channel will indulge in off-air activities which includes, notice board donated to school and Animax presentation to each classroom. While the on-air promotion holds true to promoting on Animax, and across the platform of AXN and SET and SET MAX.

Animax will also be involved in promoting and supporting the arts amongst India?s youth with respect to the growing animation industry. The channel will invite all the 500 schools. The school will nominate two of their best students to participate in a half-a- ay anime drawing workshop conducted by a leading animator. The workshop will be conducted during year-end holiday season. The channel will offer a certificate to all the participants at the workshop.

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