The 'Get a Life' campaign, created by Vyas Giannetti Creative highlights the channel’s eclectic mix of programming covering travel, cuisine, design, décor and fashion, redefining style and luxury. The campaign will appear across media platforms, including print (national dailies and magazines), television, radio, and Internet. To widen the reach, a special outdoor campaign in Delhi, Mumbai and Bangalore has also been launched.

"'Get a Life' is a clutter-breaking campaign and communicates the channel’s competitive strength - quality international content - in the most pertinent and impactful manner. The campaign’s goal is to attract the viewer’s attention by presenting them with a glimpse of what Discovery Travel and Living has to offer, stimulating their imagination and involvement," said brand director Aditya Tripathi.

Having successfully reinvented documentary and real world television, Discovery brings the same vision and experience to lifestyle television with the launch of Discovery Travel & Living.

The launch of Discovery Travel & Living in India marked the debut of Discovery Lifestyle Networks, a global business initiative announced by the company earlier this year. Discovery Travel & Living is distributed in India by the One Alliance along with the company’s two existing channels, Discovery Channel and Animal Planet.