Sony launches VAIO personal computers in India

MUMBAI: Sony India Pvt Ltd today launched the VAIO personal computer in India, which aims to change the paradigm of purchase by extending beyond mere computing to offer entertainment, mobility and style.

"The launch of VAIO in India is critical as it ensures that Indian consumers experience a product that maximizes business needs and consumer benefits. VAIO is one of our most premium products and offers Indian consumers access to notebooks that go beyond computing to provide the innovative technologies, personal entertainment and style needed to make a notebook a true mobile companion," said Sony India Pvt LTD AV/IT Division general manager Mohit Parasher.


The Sony VAIO notebook focuses on offering consumers new ways of enjoying computing and personal entertainment through a dynamic transformation that removes the boundaries between Audio/Video and IT products. Renowned the world over for its unique design and high elements of style, the VAIO provides the true benefits of convergence: In essence, to help one enjoy the functionality and design of VAIO technology anytime, anywhere.


"VAIO brings together the distinct worlds of work and leisure in perfect style. The VAIO experience is not limited by time, space or location and its uniqueness stems not only from performance and function, but also from look and feel," said Sony India Pvt LTD CAV marketing head Katsuhiko Murase.

VAIO looks for ways of connecting every form of audio-visual entertainment with every aspect of information technology. Through innovative technology, VAIO has succeeded in connecting products and unique software to manage digital content in new ways.



"The goal of VAIO is to connect. This means to connect products, not only through innovative technologies such as i.LINK and Memory Stick, but also through digital content such as images, sounds, music and data, using unique Sony software such as PictureGear Studio, SonicStage, DVgate, VAIO Zone and VAIO Media," said Murase.

The VAIO personal computers range in India will comprise three globally current models VGN-T16GP, VGN-B55G and VGN-S26GP. VGN-T16GP is an inimitable offering with unique one-touch music and movie functions for both experts and beginners.

A host of Sony’s exclusive entertainment software is included in all VAIO models to further enhance its multi-media capabilities such as PictureGear Studio, SonicStage, SonicStage Mastering Studio and SonicStage Mastering Studio Audio Filter. With the new VAIO Zone application software, users can view, listen to and play back music, photos, videos, CDs and DVDs with ease.

Sony India plans to set up an exclusive sales and service network in the country with qualified product technicians who will be specially trained to service VAIO products.

The range of VAIO personal computers are priced between Rs 80,000 and Rs 105,000 will be available in select retail outlets including Sony World outlets across the country.

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