TV Today awarded 'Business SuperBrand' status

MUMBAI: TV Today Network has been conferred the Business SuperBrand status for changing the way news is delivered to Indian audiences.


The Superbrands India Council comprising eminent corporates have identified and felicitated TV Today Network as one of the strongest corporate brands in the country.

TV Today has been instrumental in re-defining news viewership in the country and establishing news as a viable genre, informs a media release. Obtaining SuperBrand status puts the TV Today Network brand in the circle of an elite group that is seen to represent the best practices in brand management; ultimately it is the brand Oscars.



The Business Superbrands accolade is a significant one and is being fuelled in India partly by the growing power of the Indian economy and in part by the significance business India is attaching to corporate brand development, says the media release.

Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 41 countries. Superbrand status is awarded by an independent judging panel of experts.

Superbrands India Council of Members for Business Superbrands included chairman of the council Anmol Dar, Mukesh D. Ambani, Gurcharan Das, R. Gopalakrishnan, Naina Kidwai, K N Memani, Sunil Bharti Mittal, Nandan Nilekani, Deepak Parekh, M S Ramachandran, and Subir Raha.

Each member sifted through 854 brands and came up with 138 primary brands that, in their opinion, were qualified to be granted the Superbrands status.

Quoting TAM figures, the network claims that it has an unduplicated reach of more than 31.17 million households. Aaj Tak has the highest channel share of 26.8 per cent amongst the Hindi news channels, which is way ahead of its nearest competitor NDTV India at 18.2 per cent, says the release.

Quoting TAM data, the release also claims that Headlines Today has a share of 26 per cent amongst the English news channels in the 6 metros (TAM CS 4+, Week 45), just 2 per cent behind NDTV 24x7.

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