Paru Minocha re-joins Synovate India

MUMBAI: Paru Minocha, who is credited with having built the Delhi operations of market research company Blackstone Market Facts which was later rechristened Synovate is back in the saddle, after a brief hiatus.



The Delhi based Minocha will serve as associate vice president Minocha started her career with ORG Marg in 1995. She joined Blackstone Market Facts India (BMFI) in 1999 and built the Delhi market for BMFI from almost a non-entity to the top five market research agencies in Delhi.



Last year Minocha was transferred to Synovate, Mumbai. Minocha added, "My immediate task would be to grow the MR business for Synovate Delhi in the areas of durables, financial services and IT & Telecom research. We are already a dominant in player in FMCG and Automotive research."



Synovate India has recently expanded and revamped the entire product portfolio with state-of-the-art MR tools. Minocha has a huge task on her hands.

Among the recent movements in the company, Gita Ram joined from OMS, Delhi and Madhurima Bhatia from TNS India.

Synovate operates in 44 countries and employing more than 3,600 people. The company generates consumer insights that drive competitive marketing solutions and provides a broad range of market intelligence services - using established methodologies, as well as innovative and tailored solutions.

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