Euro RSCG gears up for Elder’s developmental brands

NEW DELHI: Strengthening its presence in the healthcare sector, Euro RSCG recently won the advertising accounts of Tiger Balm and several other Elder Pharmaceutical developmental brands following a pitching process in Singapore.

Currently, Euro RSCG Mumbai office is working a new campaign for Elder’s developmental brands, which is expected to break in June.



Confirming the development, Euro RSCG executive director Suman Srivastava said, “We won the mandate for Tiger Balm following a pitch in Singapore. The pitch was conducted for four markets, which included India as well. The development is an Asia-Pacific level one and it’s a long-term prospect for us.”

After winning the Tiger Balm account, which is a part of Elder’s consumer products bouquet, the Euro RSCG team met the pharma company officials and bagged more work on developmental brands. “We can’t disclose the name of those brands at this stage,” said Srivastava. Euro RSCG has already worked on campaigns for Tiger Balm.

He attributed the win to Euro RSCG’s expertise in the healthcare category. “We have been working on brands in this sector on a regular basis with clients including Novartis and Aventis. So we have fair amount of expertise in this category.”

Elder’s product range in consumer products division includes AM-PM toothbrushes and toothpastes, Solo Cough Lozenges, Acne Away (herbal pimple cream), Neem Tone (herbal moisturizing cream), Foltene (for hair loss and rejuvenation), Solo Cough Syrup (herbal cough syrup), Solo Inhaler (nose decongestant stick) and Solo Vapo+Rub (chest rub decongestant).

Euro RSCG’s Delhi office has recently won DT Cinemas, India TV, the National Highway Authority of India and Schneider Electronics accounts.

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