Yash Raj Films' ties up with Lay's for 'Hum Tum' contest

MUMBAI: Yash Raj Film's (YRF) new venture Hum Tum starring Saif Ali Khan and Rani Mukherjee is all set to release on 28 May and YRF is leaving no stones unturned to promote their movie.

The latest is that YRF has tied up with Lay's chips for an SMS contest. Incidentally Khan is the brand ambassador of Lay's.

Lay's has recently introduced two new flavours - Masala Cooler and Cool Cucumber and Cream especially for the summer. Touted as the 'coolest' movie of this season Hum Tum's official website www.yashrajfilms.com sports an SMS contest. To participate in the contest, all one needs to do is SMS Lays to 8558 and answer the questions that are sent in reply to your SMS.

2500 winners will be selected by random draw amongst correct answer entries and will be entitled to two tickets for Hum Tum. Also 10,000 winners will be sent ringtones or screensavers of the movie via SMS. Participants with correct entries will also receive digital content like mobile ringtones, screensavers or jokes as a complimentary gift. The mobile deal has been worked out between Mobile2win and Frito-Lay India Ltd.

The contest is valid from 18 May to 31 May and winners will be informed via SMS everyday.

Apart from this, Yash Raj Films has also tied up with MTV, Sony's Jassi Jaisi Koi Nahi and The Times of India for their movie.

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