Voting on for MTV's Youth Icon

MUMBAI: While the general election are done with, MTV is all geared for yet another election- albeit minus the drama that accompanies the election.

One Alliance's music partner has announced the nominee list for the MTV Youth Icon 2004. The seven nominated candidates include A R Rahman (music), Amartya Sen (science and academics), Amitabh Bachchan (films), Rahul Dravid (sports), Ratan Tata (business), Ritu Beri (fashion) and Shekhar Suman (television).


Presented by LML Freedom along with associate sponsorships from Sprandi, Mahindra Scorpio, Samsung, MTV Youth Icon of the Year 2004 has Outlook, Radio Mirchi and 8888 on board as the media, radio and wirefree partners respectively.

Last year, Reliance Industries vice chairman and managing director Anil Ambani was elected as the MTV Youth Icon. He contended against likes of A B Vajpayee, Maneka Gandhi, Sachin Tendulkar, Shah Rukh Khan, APJ Abdul Kalam and Smriti Irani Malhotra.

MTV India has commissioned the Indian Marketing Research Bureau (IMRB) to conduct a study among the youth in ten cities Ahmedabad, Chennai, Chandigarh, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, New Delhi and Pune.

Last year the IMRB conducted a quantitative research covered a sample size of 808 respondents, equally divided between the sexes, in the age-group 15-24 from SEC A and B households with cable and satellite availability and (claimed) viewership of music channels for at least 30 minutes a week, says a company release.

This year, a multimedia multi dimensional voting mechanism has been designed to get the final viewers' choice. The votes will be collected on-line through, through voting slips with collection boxes across the country at youth hangouts. One can also sms "ICON" on 8888 or call 1250 111 105 (MTNL subscribers) or 1250 105 (BSNL subscribers), and vote for their choice.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories