MAM

Voting on for MTV's Youth Icon

MUMBAI: While the general election are done with, MTV is all geared for yet another election- albeit minus the drama that accompanies the election.

One Alliance's music partner has announced the nominee list for the MTV Youth Icon 2004. The seven nominated candidates include A R Rahman (music), Amartya Sen (science and academics), Amitabh Bachchan (films), Rahul Dravid (sports), Ratan Tata (business), Ritu Beri (fashion) and Shekhar Suman (television).

 

Presented by LML Freedom along with associate sponsorships from Sprandi, Mahindra Scorpio, Samsung, MTV Youth Icon of the Year 2004 has Outlook, Radio Mirchi and 8888 on board as the media, radio and wirefree partners respectively.

Last year, Reliance Industries vice chairman and managing director Anil Ambani was elected as the MTV Youth Icon. He contended against likes of A B Vajpayee, Maneka Gandhi, Sachin Tendulkar, Shah Rukh Khan, APJ Abdul Kalam and Smriti Irani Malhotra.

MTV India has commissioned the Indian Marketing Research Bureau (IMRB) to conduct a study among the youth in ten cities Ahmedabad, Chennai, Chandigarh, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, New Delhi and Pune.

Last year the IMRB conducted a quantitative research covered a sample size of 808 respondents, equally divided between the sexes, in the age-group 15-24 from SEC A and B households with cable and satellite availability and (claimed) viewership of music channels for at least 30 minutes a week, says a company release.

This year, a multimedia multi dimensional voting mechanism has been designed to get the final viewers' choice. The votes will be collected on-line through www.mtvindia.com, through voting slips with collection boxes across the country at youth hangouts. One can also sms "ICON" on 8888 or call 1250 111 105 (MTNL subscribers) or 1250 105 (BSNL subscribers), and vote for their choice.

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