Zee Cinema 'Waisa Bhi Hota Hai' contest winners announced

MUMBAI: And the winners are… Zee Cinema in association with had organised a contest in April 2004, around movie- Waisa Bhi Hota Hai- Part II.

Both Enterprise Nexus media supervisor Imran Abdul Karim and RK Swamy BBDO Advertising manager media services D Raghunathan have bagged the mega-prize of the contest - a hi-fi music system each - from Zee Cinema.

Karim has been working on accounts such as Killer Jeans, NECC, Neelkamal Furniture, and Hotel Leela for Enterprise Nexus, while Raghunathan is part of PRP Nair's team and has been working with RK Swamy BBDO since the last 20 years and is handling accounts such as Hawkins, Mercedes, LIC, Visa International and Raymonds.


Targeted at the Media, Advertising, Marketing and Television professionals, the contest saw hundreds of entries pouring in from trade subscribers all across.

Currently, prime on Zee Cinema's agenda is to strengthen its brand positioning. The contest is part of a series of marketing initiatives, conducted by Zee Cinema, to ensure brand recall for its movies among the trade.

Touted as India's only Hindi movie channel, Zee Cinema has started premiering new movies since April 2004. The first movie to premiere was 2003's surprise hit Waisa Bhi Hota Hai - Part II starring Arshad Warsi, Sandhya Mridul, Pratima Kazmi and Prashant Naryanan on 10 April at 8 pm.

As of the contest, beside the two winners, 31 other have been shortlisted as the consolation prize winners, who will be gifted music CD's of the movie.

Latest Reads
World’s largest human gathering becomes platform for innovative healthcare campaigns

India is playing host to people from over 100 countries at Divya Kumbh 2019 at Prayagraj where over 15 crore people are visiting to take a dip in the holy waters of sangam.

MAM Marketing MAM
Joseph Radhik, Joshua Karthik launch 4th edition of PEP Asia Summit

Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding, wildlife, architectural, landscape photographers among others in India and neighbouring countries.

MAM Marketing Brands
Sirona’s new campaign encourages women to ‘rise up with menstrual cups’

In a bid to encourage women to move past pads and switch to comfortable, convenient, and environment-friendly menstrual cups, menstrual and intimate hygiene products brand Sirona has launched a new video campaign.

MAM Media and Advertising Ad Campaigns
DViO Digital wins creative, digital marketing mandate for Theobroma

Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner.

MAM Media and Advertising Account to build a global travel meets logistics business with their new partnership program, a first-of-its-kind peer-to-peer shipping and logistics facilitator platform that integrates travel with logistics, has been recognized as a ground-breaking idea since its very beginning.

MAM Marketing MAM
Camlin investing in product development, not TV ads

Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an emotional and sensitive ad of a little school kid sharing his colour set and sketchbook with a poor boy, Camlin India had once been in the race of most iconic ad...

MAM Marketing Brands
Consumer Confidence slips in February: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,has shown a downward slide in February by 0.9 percentage points.

MAM Marketing MAM
Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video that stresses on the ‘Stronger Together’ theme.

MAM Media and Advertising Ad Campaigns
SVG Media partners BirdEye to launch customer experience platform in India

SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories