Zee Cinema 'Waisa Bhi Hota Hai' contest winners announced

MUMBAI: And the winners are… Zee Cinema in association with had organised a contest in April 2004, around movie- Waisa Bhi Hota Hai- Part II.

Both Enterprise Nexus media supervisor Imran Abdul Karim and RK Swamy BBDO Advertising manager media services D Raghunathan have bagged the mega-prize of the contest - a hi-fi music system each - from Zee Cinema.

Karim has been working on accounts such as Killer Jeans, NECC, Neelkamal Furniture, and Hotel Leela for Enterprise Nexus, while Raghunathan is part of PRP Nair's team and has been working with RK Swamy BBDO since the last 20 years and is handling accounts such as Hawkins, Mercedes, LIC, Visa International and Raymonds.



Targeted at the Media, Advertising, Marketing and Television professionals, the contest saw hundreds of entries pouring in from trade subscribers all across.

Currently, prime on Zee Cinema's agenda is to strengthen its brand positioning. The contest is part of a series of marketing initiatives, conducted by Zee Cinema, to ensure brand recall for its movies among the trade.

Touted as India's only Hindi movie channel, Zee Cinema has started premiering new movies since April 2004. The first movie to premiere was 2003's surprise hit Waisa Bhi Hota Hai - Part II starring Arshad Warsi, Sandhya Mridul, Pratima Kazmi and Prashant Naryanan on 10 April at 8 pm.

As of the contest, beside the two winners, 31 other have been shortlisted as the consolation prize winners, who will be gifted music CD's of the movie.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories