| "We decided on JWT for their strategic approach
and creative inputs. The agency displayed exemplary understanding
of the brief. And Starcom won us over with their out of the box approach
and innovative media selection given that the media vehicles themselves
are limited for a broadcast product," says Hungama TV vice president
content and communications Shalini Rawla.
"It was a very focused brief and a clearly differentiated
product. As we discovered, most of us are still kids at heart and
we had a terrific time working on the pitch. I believe some of our
passion came through in our presentation. We look forward to lots
of excitement on this account," said JWT general manager and
senior VP Tarun Rai.
"This was one pitch where the agency and the client minds
matched one hundred percent. Many of our recommendations were also
based on our proprietary framework Passion Group Marketing. We believe
this year will be to Kids' channels what last year was to News.
Hungama TV has all the right ingredients and the roadmap to emerge
as the leader in this segment. Naturally, we are happy to be part
of the action," Starcom MD West and South Ravi Kiran.
Speaking to indiantelevision.com about what gave them an
edge over Mediacom who was also involved in the pitch, Kiran said,
"We gathered child related insights from eight to ten markets
around the world and found out how children consume and look at
media. And our presentation was based on that. I think that's what
gave us the advantage."
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