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Marketing for 'The Matrix Online,' a massively multiplayer online
game, will include a substantial presence at the Electronic Entertainment
Expo (E3), a large print and online advertising campaign, engineering
support and several other promotional opportunities.
"By teaming with ATI, Warner Bros. Interactive Entertainment
is ensuring that game players will be able to take full advantage
of the latest graphics technology when playing 'The Matrix Online.'
'The Matrix Online' takes advantage of advanced graphic methodologies,
making ATI's cutting-edge graphics card and marketing support a
perfect fit for the game," said Warner Bros. Interactive Entertainment
senior VP Jason Hall.
"What gamers will notice is the superior graphics of 'The
Matrix Online' game, not just our name in the credits. Warner Bros.
Interactive Entertainment's commitment to give users only the best
has created an ideal working relationship for ATI to work within,
as the high-end graphics experience is always our first priority,"
added ATI director of advanced technology marketing Andy Thompson.
'The Matrix Online' is a massively multiplayer online game where
tens of thousands of players will be able to jack into the Matrix
world to take an active role in continuing the saga of The Matrix
movie trilogy. Gameplay in 'The Matrix Online' will be based on
intricate and exciting "wire-fu" combat, an extensive
mission structure, social interaction and a completely customizable
skill and ability system.
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