| The formulation of Saffola Gold has been researched
in Japan and is proven to be more effective in reducing cholesterol
than other widely used edible oils.
Apart from reducing cholesterol, Saffola Gold also possesses other
health benefits. The Kardi and Ricebran oil formulation of Saffola
Gold is fortified with Vitamin E which is known to have a role in
immunity. It also contains Losorb, which ensures that that food
cooked in Gold absorbs less oil. Excess of oil in our food, is a
major cause of increasing the blood cholesterol levels.
Marico Industries head of marketing Saugata Gupta said, "Consumers
connect Saffola with heart care. Saffola Gold is the latest introduction
in its efforts to come up with an offering best engineered to reduce
cholesterol. The blend of the oil is what makes it unique. It has
been internationally researched to be a very powerful combination
for a healthy lifestyle."
Saffola Gold will be available in three different SKUs - One litre
pouch priced at Rs 89, two litre jars costing Rs 178 and five litre
jars priced at Rs 449.
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