McDonald's prepares to 'Go Active!' for Olympics

MUMBAI: There are less than 100 days to go before the biggest sporting spectacle of the year - the Olympic Games in Athens kicks off. Fast food major McDonald's which is the events official restaurant is preparing to Go Active! with a variety of Olympic initiatives showcasing the company's ongoing commitment to balanced, active lifestyles and the spirit and ideals of the Olympic Games.



It will launch a global advertising campaign in this regard. They will include TVCs featuring athletes like basketball star Yao Ming.

McDonald's outlets around the world will offer a combination of special restaurant promotions and Olympic-themed advertising and packaging to celebrate Games. Sixteen countries throughout Europe, including Greece, will feature a Go Active! Adult Happy Meal programme. This will offer a Premium Salad, bottled water and stepometer during the Olympic Games time period McDonald's Australia McDonald's Japan will come up with an Olympic-themed game featuring instant-win and premium prizes. In China McDonald's will offer an Olympic-themed promotion Gold Medal Selections.

McDonald's became an official sponsor of the Olympic Games in 1976. During the Games, McDonald's expects to serve more than 230,000 Big Mac sandwiches, 400,000 servings of French Fries, 220,000 orders of Chicken McNuggets and 100,000 Premium Salads.

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