Diet Coke gets some bounce and bubble into its new TVC

MUMBAI: Beverage conglomerate Coca Cola in the US is all set to create a stir at a poolside and on a neighbourhood street by using bubbles and movie stars. The effort is being done for its diet drink.

The tagline for the ad campaign that covers, television, print, radio and the Internet is 'It's a Diet Coke thing'.

Two television commercials featuring animated bubbles have been made with Oscar winner Adrien Brody and actress Kate Beckinsale. The bubbles are designed to signal the refreshment and lift that Diet Coke provides. The first TVC is called Tingle.

In the ad Beckinsale leisurely strolls across a pool deck clearly catching the attention of the people lounging poolside. Bubbles flow out of the Diet Coke she is drinking, wrapping her in effervescence, then sweeping across people as she passes by. It reaches the point where they can no longer stand the "tingle" that Beckinsale and the bubbles are creating and dive into the pool to cool off.

The other TVC is called Bounce. The story features cool dude Brody walking through a Queens neighbourhood with a definite and pronounced bounce in his step. Effervescent bubbles flow from the Diet Coke he is enjoying. As he interacts with the people he passes he is able to add a little bounce to their day. The bubbles form the word Bounce and the tagline appears.

The ads were directed by Michel Gondry who recently directed the critically-acclaimed Jim Carrey starrer Eternal Sunshine of the Spotless Mind.

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories