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McDonalds TVC promotes the 'Happy Meal' experience

MUMBAI: Today with intense competition in the food sphere thinking outside the box is becoming increasingly important. Fast food major McDonalds claims to have done just that with a new Happy Meal experience.

The initiative will feature enhanced Happy Meal Menu offerings as well as a number of new restaurant initiatives. A few days ago a television ad went on air to communicate the launch to audiences across the country. The television film highlights how the emotional bond between a mum and child are translated into magical moments through a unique experience at McDonald's.

Through a variety of new programmes and innovative restaurant transformations, McDonald's restaurants will aim to increase its special bond with kids and establish an emotional connect with mums.

The New 'Happy Meal' menu will for the first time include the kids favourite fries and distinctive toys for the young boys and girls - Galidor for boys and Hello Kitty for girls. A fresh new look is also being given to the packaging of the 'Happy Meal' menu box to actively engage the attention of the child.

Additional in restaurant initiatives for the kids include new playpens, Sony play stations, toy machines, Ronald merchandise and Ronald footprints leading up to a special kid counter - where they can order the food themselves.

Kiddie fun tours will also be organised and the child will be encouraged to make his own shake or ice-cream, a small gesture to make him feel special. The hostesses will offer free delight cones to kids and will also play games with them.

McDonald's has also tied up with Nokia cellphones to share the experience of faster mobile technology to its customers. Kids visiting the restaurants can get themselves clicked on a Nokia cell phone, wearing a Galidor or a Hello Kitty outfit. The picture will be presented to the child in a frame with his/ her Happy Meal box.

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