| The initiative will feature enhanced Happy Meal Menu
offerings as well as a number of new restaurant initiatives. A few
days ago a television ad went on air to communicate the launch to
audiences across the country. The television film highlights how the
emotional bond between a mum and child are translated into magical
moments through a unique experience at McDonald's.
Through a variety of new programmes and innovative restaurant transformations,
McDonald's restaurants will aim to increase its special bond with
kids and establish an emotional connect with mums.
The New 'Happy Meal' menu will for the first time include the kids
favourite fries and distinctive toys for the young boys and girls
- Galidor for boys and Hello Kitty for girls. A fresh new look is
also being given to the packaging of the 'Happy Meal' menu box to
actively engage the attention of the child.
Additional in restaurant initiatives for the kids include new playpens,
Sony play stations, toy machines, Ronald merchandise and Ronald
footprints leading up to a special kid counter - where they can
order the food themselves.
Kiddie fun tours will also be organised and the child will be encouraged
to make his own shake or ice-cream, a small gesture to make him
feel special. The hostesses will offer free delight cones to kids
and will also play games with them.
McDonald's has also tied up with Nokia cellphones to share the
experience of faster mobile technology to its customers. Kids visiting
the restaurants can get themselves clicked on a Nokia cell phone,
wearing a Galidor or a Hello Kitty outfit. The picture will be presented
to the child in a frame with his/ her Happy Meal box.
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