McDonalds TVC promotes the 'Happy Meal' experience

MUMBAI: Today with intense competition in the food sphere thinking outside the box is becoming increasingly important. Fast food major McDonalds claims to have done just that with a new Happy Meal experience.

The initiative will feature enhanced Happy Meal Menu offerings as well as a number of new restaurant initiatives. A few days ago a television ad went on air to communicate the launch to audiences across the country. The television film highlights how the emotional bond between a mum and child are translated into magical moments through a unique experience at McDonald's.

Through a variety of new programmes and innovative restaurant transformations, McDonald's restaurants will aim to increase its special bond with kids and establish an emotional connect with mums.

The New 'Happy Meal' menu will for the first time include the kids favourite fries and distinctive toys for the young boys and girls - Galidor for boys and Hello Kitty for girls. A fresh new look is also being given to the packaging of the 'Happy Meal' menu box to actively engage the attention of the child.

Additional in restaurant initiatives for the kids include new playpens, Sony play stations, toy machines, Ronald merchandise and Ronald footprints leading up to a special kid counter - where they can order the food themselves.

Kiddie fun tours will also be organised and the child will be encouraged to make his own shake or ice-cream, a small gesture to make him feel special. The hostesses will offer free delight cones to kids and will also play games with them.

McDonald's has also tied up with Nokia cellphones to share the experience of faster mobile technology to its customers. Kids visiting the restaurants can get themselves clicked on a Nokia cell phone, wearing a Galidor or a Hello Kitty outfit. The picture will be presented to the child in a frame with his/ her Happy Meal box.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories