| Isdell takes over at a time when the company is struggling
to boost sluggish sales of its flagship Coca-Cola brand, stabilize
a management team and calm investors spooked by U.S. government probes
of alleged accounting fraud.
Isdell said on Tuesday he agreed with the current direction of
the company and hoped to build on the legacy of Daft
The incoming Coke chieftain's first order of business, however,
may be to deal with the fate of Coca-Cola President and Chief Operating
Officer Steven Heyer, an ambitious former media executive who was
groomed by Daft as an heir apparent when he joined the soft drink
maker in 2001, suggests reports.
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