| The election contest that will run for a week from
5 May invites participants to predict the number of seats that they
are expecting the triumphant party, whichever it may be, to win. Participants
could send in their response by sending an SMS to 6388. One lucky
winner whose prediction comes closest to the actual number of seats
won by the winning party will get the ambassador Grand in a
colour of their choice.
The winner could be from any city within the country. HM shall
deliver the Grand diesel (AC) with power steering in metallic
colour on ex showroom price basis but subject to certain terms and
conditions.
Commenting on the contest, CK. Birla Group general manager corporate
communications Soni Shrivastav said, "This is the first time
when a contest on elections is being organized on such a large scale.
Elections are of an immense interest to everyone in this country
and so is the ambassador car. Therefore, we are utilizing this opportunity
to reach out to our target audience".
NDTV India is set to promote the contest through election programmes
on their channel from 5 May till a day before the counting begins
on 12 May. In case of multiple correct responses, winners would
be decided by a lucky draw. Special announcements on the contest
and the prize will be made during the opinion polls on 7 May and
exit polls on 5 May and 10 May 2004, says a release.
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